From Sports Business Daily , Published December 6, 2005:

http://www.sportsbusinessdaily.com/index.cfm?fuseaction=
article.main&articleId=98909

Star Power: Genius Insight's 25 Most-Liked Athletes Of '05
The following presents recently released data from Genius Insight report, detailing
the top 25 most-liked active athletes in '05. The report includes 1,988 stars,
approximately 400 of which are athletes, rated by U.S. respondents aged 13-49.
Stars are ranked by the percentage of people who say they “like the star a lot.”
Data was compiled during a six-month period, ending October 1. Fan base figures
are rounded to the nearest whole ( Genius Insight StarPower Report ).

STARPOWER REPORT: '05 TOP ATHLETES RANKED BY FAN BASE

Rank    Athlete Fan Base
1   Lance Armstrong 27%
2   Tiger Woods 15%
3   Shaquille O'Neal 14%
4   Brett Favre 14%
5   Serena Williams 14%
6   Michael Vick 13%
7   Grant Hill 13%
8   Allen Iverson 13%
9    Rusty Wallace 12%
10  Dale Earnhardt Jr. 12%
11  Anna Kournikova 12%
12  Jason Kidd 11%
13  Venus Williams 11%      
14  Derek Jeter 10%
15  Kevin Garnett 10%
16  Ichiro Suzuki  10%
17  LeBron James 10%
18  Tom Brady 10%
19  Vince Carter 9%
20  Andre Agassi  9%
21  Roger Clemens 9%
22  Amare Stoudemire 9%
23  Curt Schilling  9%
24  Marvin Harrison 9%
25  Stephon Marbury 9%