Duraflame Is on Track With
Rusty Wallace Endorsement

STOCKTON, CA (October 2002) - The green flag goes up as Duraflame announces a recent endorsement agreement with NASCAR Winston Cup driver Rusty Wallace. Duraflame will partner with Wallace to promote their new summer product line, focusing on barbecuing and outdoor living.

"We think it's a perfect fit," states Chris Caron, Vice President of Marketing for Duraflame, Inc. "Racing events have become a weekend destination for enthusiasts and are associated with camping and barbecuing," he states. "Who better than Rusty Wallace, boasting 54 career wins, to join with us in promoting our summer products."

Duraflame has created a high impact point-of-sale program and sweepstakes that will drive excitement with racing fans. The grand prize of the sweepstakes is a trip to a Winston Cup Series race and a trackside BBQ with Rusty at his personal coach. The sweepstakes, promoted to consumers at the retail level, will take place during the period of March through August 2003.

"I'm extremely excited about our new partnership with Duraflame," said Wallace, the 1989 Winston Cup champion who is in the thick of a heated battle for this season's points title. "I know from personal experience what quality products they produce and market. I'm really looking forward to working with Duraflame in their upcoming promotions."

The new products featured in the promotion are duraflame Fresh Light Liquid Gel Charcoal Lighter and duraflame open air outdoor crackling firelogs. Fresh Light is a unique charcoal lighter made with natural orange oil to eliminate the nasty fuel odor common with petroleum-based lighter fluid. Barbecuers will enjoy the added safety of a no-splatter liquid gel formula that does not flash when lit. Open air firelogs are specially designed for outdoor fires in chimeneas, outdoor fireplaces and campfires. Complementing any outdoor event, open air firelogs do not spark, produce less smoke than a wood fire, and make the soothing, crackling sound of a wood fire as they burn.

Duraflame will also use the Wallace endorsement for sales and trade incentives, along with team building activities. "Rusty Wallace is an exceptional leader and team builder. NASCAR is the type of sport where no matter how strong the driver, without a strong cohesive team to support him, he can't be successful. We believe these traits transfer well to our business and we think Rusty's interaction with our sales force and customers will help build winning relationships," stated Caron.

Duraflame, Inc., is America's leading firelog manufacturer. Headquartered in Stockton, California, Duraflame is a privately held company that has been in business for more than 30 years.

More information about Duraflame's complete product line and the upcoming summer promotion can be found at www.duraflame.com.