MOORESVILLE, NC (March 24, 2009)—Officials of Novi, MI-based Living Essentials, LLC (LE) and Rusty Wallace Racing, LLC (RWR) announced today that LE, through its 5-Hour Energy Extra Strength brand, will expand its 2009 sponsorship program with the team.

In addition to LE’s ongoing sponsorship of RWR’s No. 66 and driver Steve Wallace, 5-Hour Energy Extra Strength will serve as primary sponsor of RWR’s No. 62 Chevrolet Impala SS, driven by fourth-ranked Brendan Gaughan, in 13 2009 NASCAR Nationwide Series races.  Additionally, 5-Hour Energy will have an increased associate sponsor presence on Wallace’s No. 66 for those 13 events.

The overall 2009 5-Hour Energy racing program debuted with Steve Wallace’s top-ten finish in last weekend’s event at Bristol Motor Speedway.  The expanded program, featuring the No. 62 5-Hour Energy Extra Strength Chevrolet, will make its debut in the April 25th event at Talladega Superspeedway and will conclude with the November 21st season finale at Homestead-Miami Speedway. 

Stated RWR team owner and former NASCAR champion, Rusty Wallace, “Our entire organization is thrilled to have 5-Hour Energy on board with both of our teams this year.  They have a great brand, a strong product and now they have probably the two most energetic drivers in the garage, in Steve and Brendan.  We’re looking forward to working with them extremely closely in 2009 and growing our partnership into the future.”

LE officials have stated that the company plans to expand its promotion of the sponsorship through a variety of marketing channels, including a continuation of the company’s national television advertising featuring Steve and Rusty Wallace, which began in late 2008.  Additionally, LE currently plans to feature its racing program in a variety of retail outlets during 2009.

Noted LE Vice President of Marketing, Carl Sperber, “Our partnership with Rusty Wallace Racing is a great way not only to align 5-Hour Energy with an exciting young race team, but also spread the word about the hours of alertness and focus our product provides.  Our 2009 program had a great start last weekend with Steve’s top-ten and Brendan’s pole.  We’re really looking forward to our expanded 2009 program and more great things to come.”

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About Living Essentials / 5-Hour Energy

Novi, MI-based Living Essentials, LLC is a biotech consumer products company formed to develop proven healthcare technologies and create brands and distribution around them.  The company’s 5-Hour Energy product is a two-ounce energy drink that provides hours of energy, alertness and focus with no crash* and no jitters. It contains a blend of B-vitamins and amino acids, zero sugar, and only four calories. 5-Hour Energy is available at retail outlets throughout the United States and Canada.  For more information on 5-Hour Energy, please visit 5hourenergy.com.  (*Crash equals energy below baseline.  Individual results may vary.  See www.fivehour.com for more information.)

About Rusty Wallace Racing
 
Mooresville, NC-based Rusty Wallace Racing is a professional auto racing team steeped in the legendary history of its founder and one of NASCAR’s top-ten drivers of all-time, Rusty Wallace.  In 2008, the team’s No. 64 entry was ranked among the top-ten overall in the NASCAR Nationwide Series.  For 2009, the organization campaigns the No. 66 and No. 62 Chevrolets in the Nationwide Series.  Its No. 66 entry is piloted by third-generation wheelman, Steve Wallace and its No. 62 wheeled by former NASCAR Truck Series Rookie of the Year, Brendan Gaughan.  For more on Rusty Wallace Racing, please visit rustywallace.com.

2009 5-HOUR ENERGY RACING SCHEDULE

March 21  Bristol Motor Speedway   No. 66—Steve Wallace

April 25  Talladega Superspeedway   No. 62—Brendan Gaughan

May 8   Darlington Raceway   No. 62—Brendan Gaughan

May 23   Lowe’s Motor Speedway   No. 62—Brendan Gaughan

May 30   Dover International Speedway  No. 66—Steve Wallace

June 6   Nashville Superspeedway   No. 66—Steve Wallace

July 3   Daytona International Speedway  No. 62—Brendan Gaughan

July 18   Gateway International Raceway  No. 62—Brendan Gaughan

July 25   O’Reilly Raceway Park   No. 62—Brendan Gaughan

August 1  Iowa Speedway    No. 62—Brendan Gaughan

August 8  Watkins Glen International  No. 66—Steve Wallace

August 15  Michigan International Speedway  No. 66—Steve Wallace

August 21  Bristol Motor Speedway   No. 62—Brendan Gaughan

August 30  Circuit Gilles Villeneuve  No. 66—Steve Wallace

September 5  Atlanta Motor Speedway   No. 62—Brendan Gaughan

September 11  Richmond International Raceway  No. 66—Steve Wallace

October 3  Kansas Speedway    No. 62—Brendan Gaughan

October 10  California Speedway   No. 62—Brendan Gaughan

October 16  Lowe’s Motor Speedway   No. 66—Steve Wallace

October 24  Memphis Motorsports Park  No. 66—Steve Wallace

November 7  Texas Motor Speedway   No. 66—Steve Wallace

November 14  Phoenix International Raceway  No. 62—Brendan Gaughan

November 21  Homestead-Miami Speedway  No. 62—Brendan Gaughan