FOR IMMEDIATE RELEASE

MOORESVILLE, NC (December 8, 2008)—Officials of Novi, MI-based Living Essentials, LLC (LE) and Rusty Wallace Racing, LLC (RWR) announced today that LE, through its 5-Hour Energy brand, will return for its second season as primary sponsor of Rusty Wallace Racing’s No. 66 team and driver Steve Wallace in 2009.

5-Hour Energy will serve as primary sponsor of Wallace’s No. 66 Chevrolet in ten 2009 NASCAR Nationwide Series events, beginning with the March 21st race at Bristol Motor Speedway, in which Wallace claimed his first career Nationwide Series pole in 2007.  Additionally, 5-Hour Energy will serve as an associate sponsor on the No. 66 for the remainder of the 2009 Nationwide Series schedule.

Stated RWR team owner and former NASCAR champion, Rusty Wallace, “Our entire team is very excited about the opportunity to continue our relationship with 5-Hour Energy in 2009.  They have an exceptional product, a great brand and are the true leaders in their category.  When you add in the fact that they also have one of the most energetic drivers in NASCAR, in Steve, this whole program just makes a lot of sense for everyone.”

LE officials have stated that the company plans to promote their sponsorship through a variety of marketing channels, including a continuation of the company’s national television advertising featuring Steve and Rusty Wallace, which began in late 2008.

Noted LE Vice President of Marketing, Carl Sperber, “Our partnership with Rusty Wallace Racing is a great way not only to align 5-Hour Energy with an exciting young race team, but also spread the word about the hours of alertness and focus our product provides.  We are looking forward to our expanded relationship with the team and are excited about getting started on the 2009 season.”

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About Living Essentials / 5-Hour Energy

Novi, MI-based Living Essentials, LLC is a biotech consumer products company, formed to develop proven healthcare technologies and create brands and distribution around them.  The company’s 5-Hour Energy product is a two-ounce energy drink that provides hours of energy, alertness and focus with no crash* and no jitters. It contains a blend of B-vitamins and amino acids, zero sugar, and only four calories. 5-Hour Energy is available at retail outlets throughout the United States and Canada.  For more information on 5-Hour Energy, please visit 5hourenergy.com.  (*Crash equals energy below baseline.  Individual results may vary.  See www.fivehour.com for more information.)

About Rusty Wallace Racing
           
Mooresville, NC-based Rusty Wallace Racing is a professional auto racing team steeped in the legendary history of its founder and one of NASCAR’s top-ten winningest drivers of all-time, Rusty Wallace.  In 2008, the organization campaigned the No. 66 and No. 64 entries in the Nationwide Series, piloted by third-generation wheelman, Steve Wallace, 2003 Nationwide Series Rookie of the Year, David Stremme and former Grand-American Rolex Sports Car Series Champion, Max Papis.  The team enjoyed primary backing from Atreus Homes and Communities, Jimmy John’s Gourmet Sandwiches, Penske Truck Rental, 5-Hour Energy, Oakley and Chevrolet.  For more on Rusty Wallace Racing, please visit rustywallace.com.